Gustavo Melo named Synerlink Sales Director for Latin America

Experienced sales leader to expand customer access to rigid, eco-friendly packaging solutions

  • Synerlink

PARIS — Nov. 7, 2022 — Synerlink, a BW Packaging Systems company, is pleased to announce the appointment of Gustavo Melo to the role of Sales Director for Latin America. In his new position, Gustavo will guide Synerlink’s LATAM sales team in expanding access to industry-leading rigid, eco-friendly packaging solutions for the food industry in Latin America.

With 23 years of sales and marketing experience in the global packaging industry, Gustavo brings valuable expertise and strategy insights to Synerlink. Prior to joining the company, he held various roles at WestRock, a consumer and corrugated packaging solutions supplier, and at Coesia, which offers automation and packaging equipment. His past titles include Marketing Manager, Global Market Development Manager and Head of Sales for LATAM.

“We are excited to have Gustavo on board,” said Synerlink President François Truffier. “His skills and experience are exactly what we need to grow our support for the dairy and food industry in the Latin American region.”

Gustavo will be focused on developing and executing short- and long-term strategies to achieve key business goals, including Synerlink’s sustainability objectives, all in alignment with customer needs in the LATAM region.

“It is great to join such an inspiring company, with a focus on both people and performance,” said Gustavo. “I am happy to be part of a great team and support the organization’s efforts to expand access to eco-friendly food packaging solutions in Latin America.”

Synerlink creates world-class machines and services for cup-filling, bottle-filling, rotary electronic filling and form-fill-seal rigid packaging solutions by bringing together some of the industry’s most trusted brands, which include Arcil, Dairy Pack and Hema. Synerlink is one of several Barry-Wehmiller companies represented in BW Packaging Systems, which brings together the collective packaging capabilities of Accraply, BW Flexible Systems, BW Integrated Systems, Pneumatic Scale Angelus and Synerlink.

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