Bruce Larson tapped for key packaging platform role

  • Barry-Wehmiller
8020 Forsyth Blvd.
St. Louis, MO 63105 USA
t. +1 (314) 862-8000
f. +1 (314) 862-8858
Bruce Larson tapped for key packaging platform role
ST. LOUIS — April 11, 2017— As part of Barry-Wehmiller’s commitment to enhancing
the value it offers customers, the capital equipment and engineering solutions leader
has tapped 20-year packaging industry veteran Bruce Larson as Director of Business
Development for its packaging platform.
As Director of Business Development-Packaging, Larson will help coordinate client
opportunities within BW Packaging Solutions, to ensure that the organization
provides the optimal solution from Barry-Wehmiller’s comprehensive range of
packaging capabilities. Barry-Wehmiller’s packaging businesses (Accraply, BW
Container Systems, Hayssen Flexible Systems, Pneumatic Scale Angelus, Synerlink and
Thiele Technologies) provide a wide range of packaging solutions. BW’s appointment
of Larson reinforces the company’s effort to serve as a one-stop resource to solve
customers’ unique packaging challenges.
“Whether the need is to design and build a new line or to identify equipment that will
improve efficiency, flexibility and throughput, Bruce will help customers find the best
solution,” said Jeff Strobach, Director of Strategic Market Initiatives. “His tremendous
product knowledge and track record of responding to customer challenges made him
the ideal candidate for this role.”
Larson will work closely with Barry-Wehmiller’s sales executives and sales leaders to
maintain a seamless continuum of service.
“I’m looking forward to helping customers tap into the wealth of knowledge and experience across Barry-Wehmiller to create
value,” Larson said.
BW Packaging Solutions companies can collectively provide everything from a single piece of equipment to fully integrated, custom
packaging line solutions for a wide range of industries, including: food and beverage, personal care, container manufacturing,
pharmaceutical and medical devices, household products, paper products and textiles, industrial and automotive, and converting,
printing and publishing.
Larson comes to the packaging platform role, most recently, from a four-year stint as Vice President of New Business Development
with Hayssen Flexible Systems, a Barry-Wehmiller division. Prior to that, he held roles with Prototype Equipment Corporation,
Goodman Packaging Equipment and Pearson Packaging Systems.
Larson is a past board member for the PMMI, chaired their Workforce & Development Committee for five years, and currently sits
on the show committee. He also serves in a volunteer advisory capacity for TVS located in Brevard, NC where he resides.
Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting
and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-
Wehmiller has become a $2.5 billion organization with more than 11,000 team members united by a common belief: to use the power of business
to build a better world. CEO Bob Chapman shares the story of the company’s transformation in his new book, Everybody Matters: The
Extraordinary Power of Caring for Your People Like Family. To learn more, go to
For additional information, please contact:
Christi Emmenegger, Director of Communications
Bruce Larson, Barry-Wehmiller’s new
Director of Business Development-Packaging