Synerlink showcases packaging innovation at Pack Expo 2016

  • Synerlink

PARIS — Sept. 12, 2016 – When one of the world's leading bottled water brands was ready for a premium packaging solution for their new premium product, they wanted a company that wasn't all wet when it comes to innovation.

They turned to Synerlink, a BW Packaging Solutionscompany, and their Aprium brand.

Bottled water giant Evian had a concept for a new type of water bottle, called “Pure Drop” or “La Goutte.” The 200 ml bottle -- meant for people on the go, like bicyclists or runners– is the shape of a droplet and does not have a cap, so it is easily recyclable after use.

"Our marketing team wanted to emphasize the purity of ‘La Goutte’, and Aprium knew exactly how to translate this concept into a manufacturing solution that met our requirements," said Christophe Bernard, Evian Industrial Project Manager.

Synerlink is one of a number of Barry-Wehmiller companies represented in BW Packaging Solutions. Through their collective capabilities, these companies can provide a single piece of equipment to fully-integrated, tailor-made packaging line solutions for a wide range of industries, including: food and beverage, personal care, container manufacturing, pharmaceutical and medical devices, household products, paper products and textiles, industrial and automotive, and converting, printing and publishing.

The unique peel-off lid with label and the design of the Pure Drop bottle presented Synerlink with a unique manufacturing challenge. However, the Aprium system was able to meet all of Evian’s needs, including orientation of the bottles so that labels are placed onto the lids in perfect alignment with the tabs and a shuttle system where the bottles never touch one another -- preventing friction, scratching, and denting until they are meticulously packed into cases, facing the right direction.

Additionally, the Aprium system is incredibly user-friendly. It’s quiet, offers an on-screen display that can easily pinpoint line issues, provides automatic change-over, full-line automatic emptying, a buffering table, step-by-step continuous operation and an integrated palletizer.

“It’s a pleasure to work with this kind of equipment,” said Roger Burnet, an Evian Machine Operator. “It’s a joy.”

“We had high expectations for this Aprium machine, since it is a top-of-the-line product and it definitely lived up to them,” Bernard reiterated.

“This is what BW Packaging Solutions companies do,” said John Koke, Synerlink U.S. general manager. “When our customers have a packaging challenge, we can solve it. And aligned with the collective capabilities of the larger Barry-Wehmilller network, there isn’t a challenge we can’t meet.”

BW Packaging Solutions encompasses a number of Barry-Wehmiller businesses – Accraply, BW Container Systems, Design Group, Hayssen Flexible Systems, Paper Converting Machine Company, Pneumatic Scale Angelus, Synerlink and Thiele Technologies. At booth S-2100 at Pack Expo, Nov. 6-9 in Chicago, Ill., BW Packaging Solutions will host a “Packaging Challenge” forum and special appearances by Barry-Wehmiller CEO Bob Chapman, who recently released his book, Everybody Matters: The Extraordinary Power of Caring For Your People Like Family. For a detailed schedule of events, go to